You've reached the most obvious page on this
What do we do 80
percent of the time? We write copy. Mike and his writers
use American English and
are only too happy to correct your grammar while
you're just trying to have a good time at the party.
The other 20 percent consists of everything else,
eating, sleeping and checking our Facebook.
Obnoxiously good grammar aside, we believe in telling
the great, American story. YOURS. Every company has a brand
and a voice. They must
be authentic, and the words we use to define and
express them must lead to
significant, measurable results for our clients.
YOU. Because without results, we may as well write
A creative process best described as
sequestering oneself to a padded room, peering into
the future and giving birth.
Concepting allows the creative
team to explore various executions and consider the
impact and relevance of each one before presenting
them to a client for consideration. It's
brainstorming on steroids.
Some people spend five or so
minutes "thinking about it" and believe they have
fulfilled the concepting stage. Others study the
creative brief, dig through the competitors'
secrets, scribble endless notes on thick pads of
paper, recall something funny that starts a
conversation completely off point, get real serious,
remember a little silliness helps, resort to a few
tactics they're not proud of and eventually stumble
upon two or three examples of accidental,
extraordinary brilliance that will make the client's
job of choosing just one next to impossible.
Guess which type of people we are.
How expensive is the word "oops"?
The wrong phone number on 2,500
brochures. The wrong event date in an e-blast.
Misspelling a brand name. Costly? You bet. Worse, mistakes
That's why we proof what we produce. We check every project for
accuracy, adhering to AP Style for consistency.
Our extensive proofing process consists of
four steps: a read through, a separate check of
information like phone numbers, electronic spell check and
reading in reverse to catch things like "the the"
that can be missed when reading forward. If we
believed it would help, we'd look under the lobby couch cushions
for mistakes. At our client's request, we will run the text
through a second proofreader.