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You Will Win With Headlines Like This
1) People in our
culture have less time to read articles. By telling the reader
there are just five of something (or three, or four, or seven or
ten), the rube (or valued prospect) believes it will be a quick
2) The average
person has seen many such promises before and is conditioned to
fall for them again and again.
3) I only know
four reasons, so read on.
4) A numbered list
creates mystery. The reader wonders: What could those "Five
Reasons" be? Could one of them be ice cream?
5) The number of
items is manageable, like the steps one takes to turn on a light